Niche Marketing Tips

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Ways to Approach people (including teachers) about your book!

1. First look at your target audience or niche market. If your book targets students of any age group, schools are an excellent place to sell books. If your book doesn’t target students, think about other groups of people who it might help. Many churches have small groups and age- or gender-based fellowship groups. Other community associations and service groups are often looking for speakers.

  • Approach people by offering them a service. Offer to do a speech or presentation. It can be about writing, books, business, etc…
  • Presentations should be around 20 minutes minimum, an hour max. Think about what your book can teach, and focus on that in the presentation. Your book itself should certainly be a part of the presentation, but don’t make it the entire focus.

2. Look at what your book is geared toward, then focus on that.

  • If your book is geared toward a certain topic such as: Self Help Topics, see what groups are in your area that cover toward this.
  • If your book is a health or medical book, you can attend medical conventions and offer your expertise.
  • If your book is geared toward teens, place your book on online teen websites.

3. Different ways to approach people. Emails are more friendly and don’t seem too pushy. Schools post teacher’s emails on their sites. Cold calls are more direct but can be handled in a friendly way. (Some people prefer this method.) Send letters out to teachers, libraries, businesses, bookstores etc.

3. Have a way for people to contact you. List your contact information on your website. Have a page explaining that you are available for bookings.

Now lets look at ways to reach children. Schools are full of children. Teachers have a hard job to do and sometimes need to take a break. That is where you come in. You might offer your assistance to them by offering to come do a speech to the kids. Below is an example email you could send them. Make sure you follow up with them. If they agree on you coming in to their school, then let send them a book order form that kids can buy your books before hand. You might want to bring some free pencils or stickers to those that didn’t purchase a book.

Using Social Media to Promote Your Product

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Let me tell you that using social media to market your business should be on your top priority. Most social media sites are great for marketing but must be used on a continuous basis. Whether you are marketing a book you written or a product, social media is the largest marketing platform available for business owners worldwide.  Below are three important things to consider in your strategic marketing plan.

What are the differences between social media sites ?
•There are social engaging media sites such as Facebook, My Space, Twitter, Instagram that people use to keep informed with their families and friends.
•Then there are business related social media sites that people use to interact with other businesses or to drive customers to their businesses. These might include Linked In, Empire Avenue, Twitter, Pinterest, Google Plus, Foursquare, You tube, Tumblr, Digg etc..

1. Why use social media marketing?
•Social media marketing should be used just as much as traditional routes of marketing. More and more people are using the internet to shop, do research or plan for the future.
•More Internet users are purchasing more and more books through Nook, Kindle or Kobo E-readers instead of paperback copies.

2. How to be successful at social media marketing?
•To be successful at social media marketing one must do it on a continuous timeframe. You can’t just post one thing on one site and then come back to it a month later.
•You must write engaging content and do it daily, preferable.
•Make sure to get your blog or article noticed by going to the Google Trends search site. Use important keywords in your content. Use those topics or keywords that people are searching for the most. The best way to see what keywords stand out and that are being used by search engines such as google is to use the Google keyword tool. Look for keywords that are low on the list. Use ones that no one else is using.
•Set up as many profiles as you can on different platforms. Don’t just use Facebook. Use everyone that you can. LinkedIn is a great one to be able to set up a person page and then a professional company page.
•Make sure your business can be recognized on Google, Yahoo and other major search engines. You can do this by submitting your site directly to them or through other search engine directories.
•Use forums as much as possible. List your company information, start a new topic relating to your product.
•Build clients by generating leads through all avenues of social media.
•Seach google for websites that will allow you to post free profiles.
•Search twitter, linkedIn, facebook for Author Databases and Literary Sites

3. Differentiate your Product
•Set up a strategic plan and follow through.
•Set up a definite brand that identifies you as a business.
•It is good to have a logo that sets you apart from everyone. Some famous brand logos are Nike, Twitter, Facebook, Google, Linked In, Pinterest, McDonalds, Visa, K-Mart, Fed Ex and Dairy Queen.

Social Media and advertising go hand and hand. Without social media it is impossible to promote your business to the world. With social media you can reach people all over the world with a click of a key. The thing is to find the best route that works for your business and run with it. What works for one person might not work for someone else.

Many Roles of an Author

There are many roles of an author instead of just writing a manuscript. Imagination and research play a big role in writing books; depending on what type of book you want to write. Then of course, you need to find a publisher. There are two types of publishers. 1. Traditional publishers which pay for the whole process and self publishing. 2. With self publishing you can choose a vanity or subsidy publisher that will help with part of your expenses. There are some self publishing companies that will publish your work, but at a fee. Even if they say they are a free publisher, you still have to spend money for different things, including marketing, and buying the books up front.

The traditional route is the hardest and you have to send out numerous queries to agents, books publishers, in hopes that they like your manuscript. This process takes longer and is more time consuming.

There are Many Jobs of the Book Author.

You not only have to write a manuscript, but edit it. This means that is takes a great deal of time, looking over your manuscript, making sure that the sentence structure is sound; that there are no grammatical errors including punctuation, word usage, subject verb agreement, use of modifiers and so on.

Yes you can hire someone to edit your book, but they are going to expect you to clarify things in the book. They cannot rewrite your book for you, they are going to need you to write your own sentences.

Next thing about being an author is that you have to devote time to marketing your book. Yes, Publishers will help you with this when your book is released to the public, but there is a three month time in which they expect you to promote yourself before the initial release date.

Marketing is the worst thing for me. I hate spending countless hours on marketing. Unless you are extremely wealthy and can hire a large staff or publicist to take care of this, you are going to have to market some yourself.

There are several ways to market your book.

1. Through social media

2. Through cold call sales

3. Through newspapers, word of mouth, and post office mailings.

Building Customers through a Contact List

Businessman Giving out Card
Any business needs to know some basic ways to reach their customers. One way is through a contact list. Here is some basic ways to build a network of clients through a contact list.

1. You should have a way for people to sign up for your mailing list. It should be on all of your blogs, websites, social media sites and the works. You can’t gain contacts without it.

2. Simply write down names of people that you have done business with before, either personal or through work. They could be friends, family, colleagues or clients. Also, you could look at past acquaintances such as classmates, neighbors, former bosses or vendors.

3. Ask for referrals through friends, speaking engagements, book signings, or simply word of mouth.

4. Attend writing conferences, book fairs, book festivals and pass out your business cards.

5. Different businesses and schools have contact list that are readily available to the public. It depends on whom you wish to add to your contact list.

6. Ask for feedback and make sure to add a place for them to write down their contact information.

7. Offer people something in return for joining your mailing list. Some people offer giveaways, others offer free advice through videos.

8. Some businesses use mailing list brokers. They normally charge a big fee though.

Now that you have a contact list, you need to be able to organize the list where you can make sense out of it. Use some type of filing system to categorize your list. I hope this helps you in creating a contact list to aid you in your email marketing platform.

Other resources on contact list: http://www.constantcontact.com/learning-center/list-building/index.jsp

http://terrycordingley.blogspot.com/2012/07/day-17-selling-books-at-speaking.html

http://www.constantcontact.com/learning-center/hints-tips/ht-2010-03.jsp

http://ezinearticles.com/?How-To-Build-And-Manage-Your-Email-Contact-List&id=7458819

http://ezinearticles.com/?The-Value-of-Building-Quality-Business-Contact-List-to-Ensure-Business-Growth&id=5182043

All About Virtual Blog Tours

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Virtual Blog tours is one marketing concept that generates publicity for books and authors. It is a good way to present books to the public by showing the author’s talent on multiple blog sites. Some blog tours may simply showcase your book cover, author biography, and synopsis on different reading blogs. Others tours may include excerpts from the book, and reviews from the blog site owner. Most book blogs are usually geared toward specific genre but may be willing to post on occasion a different but closely related genre. A tour can last one day covering several different sites or over a course of two to three weeks, depending on which book tour you have selected.

This touring route offers the author many benefits.

  •  It allows the author some freedom by not having to show up in various places for book signings and helps the author save more money without having that extra charge of traveling expenses.
  • It allows the book to be presented to the public and the world faster. People from different countries can learn about your book by simply going online and reading about it.
  • It gives you the opportunity to receive book reviews, which help sell the book. Book lovers will buy a book simply by what others say about it.
  • It helps the author build their brand by promoting on several social media sites. More people will visit your website, fan page, and other social media to learn more about you. This helps with higher rankings which presents a much easier way for the author to get recognition.

The tour is usually arranged around the release date or any other time that benefits the books promotion. Then the book tour is promoted by using different forms of social media such as on Facebook, Twitter or other networking mediums.

Other related links: http://terrycordingley.blogspot.com/2010/08/guest-post-top-tips-on-how-to-set-up.html
http://yodiwan.com/2009/06/11/whats-a-book-blog-tour/
http://ezinearticles.com/?10-Things-You-Need-to-Know-About-Virtual-Book-Tours&id=6613916
http://ezinearticles.com/?Virtual-Book-Tours—A-Marketing-Tool-For-Your-New-Book&id=3106647

Using Media Advertising to Promote Your Books

You have released your first book and wonder what you can do to promote it.  Consider using different media sources to promote your new release.  Whether it is  TV, newspapers, Internet radio shows, newspapers, magazines, podcasts, video  blogs, there are several venues to promote your work.  To attract media outlets it might not be as simple as black and white.  It might just take some extra effort on your part.  Don’t forget there are several social media promotion sites to utilize.

1. First consider your niche market.  What type of book did you write.  What types of media might be interested in that niche.  Whether it is a book about the economy or a Christian themed book, there are certain venues that might be willing to listen to what you have to offer.

2. Make your story unique.  Find ways to get the media to listen to what you have to offer.  TV programs or newspapers receive hundreds of press releases daily.  Make yours stand out from the others.  Give them something to report.  They might be looking for a feature article.  If you have written a medical type book, then that gives them something to talk about in their health section.  Use your imagination and come up with something different that you can approach the reporters about.

3. Use online media to promote your book.  This can be through articles, blogs or book reviews.  Social media is growing drastically and it is becoming an invaluable way to market.

4. Be courteous but informative.  Don’t tell them what they should do.  No one likes to be bossed around.  Be polite without trying to sell your book.  Offer them reasons to host you on their program or on their media site.

5. Offer giveaways during media interviews.  This will generate interest in your book but make sure you tell people where they can go to buy your book.

After the interview, make sure to thank your host for their time and for allowing you to be a part of their program. Don’t be afraid to ask them to review your book.  Reviews are great ways for the readers to see what your book has to offer.

Other links:

http://ezinearticles.com/?5-Tips-for-Promoting-Your-Business-Events-Using-Social-Media&id=7587184

http://ezinearticles.com/?Advertising-Promotion-Branding-and-Marketing-Through-Television&id=786951

http://ezinearticles.com/?Internet-Promotion—Advantages-and-Disadvantages&id=53561

http://ezinearticles.com/?The-Advantages-of-Promoting-Cable-TV-Offers-Locally&id=5323390