Using Social Media to Promote Your Product

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Let me tell you that using social media to market your business should be on your top priority. Most social media sites are great for marketing but must be used on a continuous basis. Whether you are marketing a book you written or a product, social media is the largest marketing platform available for business owners worldwide.  Below are three important things to consider in your strategic marketing plan.

What are the differences between social media sites ?
•There are social engaging media sites such as Facebook, My Space, Twitter, Instagram that people use to keep informed with their families and friends.
•Then there are business related social media sites that people use to interact with other businesses or to drive customers to their businesses. These might include Linked In, Empire Avenue, Twitter, Pinterest, Google Plus, Foursquare, You tube, Tumblr, Digg etc..

1. Why use social media marketing?
•Social media marketing should be used just as much as traditional routes of marketing. More and more people are using the internet to shop, do research or plan for the future.
•More Internet users are purchasing more and more books through Nook, Kindle or Kobo E-readers instead of paperback copies.

2. How to be successful at social media marketing?
•To be successful at social media marketing one must do it on a continuous timeframe. You can’t just post one thing on one site and then come back to it a month later.
•You must write engaging content and do it daily, preferable.
•Make sure to get your blog or article noticed by going to the Google Trends search site. Use important keywords in your content. Use those topics or keywords that people are searching for the most. The best way to see what keywords stand out and that are being used by search engines such as google is to use the Google keyword tool. Look for keywords that are low on the list. Use ones that no one else is using.
•Set up as many profiles as you can on different platforms. Don’t just use Facebook. Use everyone that you can. LinkedIn is a great one to be able to set up a person page and then a professional company page.
•Make sure your business can be recognized on Google, Yahoo and other major search engines. You can do this by submitting your site directly to them or through other search engine directories.
•Use forums as much as possible. List your company information, start a new topic relating to your product.
•Build clients by generating leads through all avenues of social media.
•Seach google for websites that will allow you to post free profiles.
•Search twitter, linkedIn, facebook for Author Databases and Literary Sites

3. Differentiate your Product
•Set up a strategic plan and follow through.
•Set up a definite brand that identifies you as a business.
•It is good to have a logo that sets you apart from everyone. Some famous brand logos are Nike, Twitter, Facebook, Google, Linked In, Pinterest, McDonalds, Visa, K-Mart, Fed Ex and Dairy Queen.

Social Media and advertising go hand and hand. Without social media it is impossible to promote your business to the world. With social media you can reach people all over the world with a click of a key. The thing is to find the best route that works for your business and run with it. What works for one person might not work for someone else.

All About Virtual Blog Tours

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Virtual Blog tours is one marketing concept that generates publicity for books and authors. It is a good way to present books to the public by showing the author’s talent on multiple blog sites. Some blog tours may simply showcase your book cover, author biography, and synopsis on different reading blogs. Others tours may include excerpts from the book, and reviews from the blog site owner. Most book blogs are usually geared toward specific genre but may be willing to post on occasion a different but closely related genre. A tour can last one day covering several different sites or over a course of two to three weeks, depending on which book tour you have selected.

This touring route offers the author many benefits.

  •  It allows the author some freedom by not having to show up in various places for book signings and helps the author save more money without having that extra charge of traveling expenses.
  • It allows the book to be presented to the public and the world faster. People from different countries can learn about your book by simply going online and reading about it.
  • It gives you the opportunity to receive book reviews, which help sell the book. Book lovers will buy a book simply by what others say about it.
  • It helps the author build their brand by promoting on several social media sites. More people will visit your website, fan page, and other social media to learn more about you. This helps with higher rankings which presents a much easier way for the author to get recognition.

The tour is usually arranged around the release date or any other time that benefits the books promotion. Then the book tour is promoted by using different forms of social media such as on Facebook, Twitter or other networking mediums.

Other related links: http://terrycordingley.blogspot.com/2010/08/guest-post-top-tips-on-how-to-set-up.html
http://yodiwan.com/2009/06/11/whats-a-book-blog-tour/
http://ezinearticles.com/?10-Things-You-Need-to-Know-About-Virtual-Book-Tours&id=6613916
http://ezinearticles.com/?Virtual-Book-Tours—A-Marketing-Tool-For-Your-New-Book&id=3106647