The author Who says, “You can’t judge a book by its cover” was emphasizing how important Cover Art is to the book. The first impression is usually the lasting one. Frankly if I go to select a book and see a boring cover, I usually go on to the next book. The book could be the best book ever written, but I wouldn’t get past the first page. Everything today is about visual. People like something appealing. You don’t go to a store to pick out clothes and not try them on, unless they are a t-shirt and slacks. Usually people want their appearance to be attractive. Employers don’t hire people who look slouchy and unkempt. They look at the appearance before the Resume. It is nothing to brag about, but it is the universal truth.
The same applies to a beautiful cover art photo. It attracts people and therefore luring them into a well written book. Sometimes the cover art paves the way to sales. People might not even open the book, they might look at the cover art, read the back page and buy it. Consider this, there are not many best-selling books that have a terrible book cover.
Cover art is important and should be considered thoroughly before sending the book to print. We know how important it is to have a great illustrator. Someone that is experienced and therefore the print copy looks just as good as the computer copy. Sometimes pictures are faded after going to print if the photo is not of great quality. So deciding on an illustrator to design your book cover should be on your top list of things to do, before publishing your manuscript.
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