Niche Marketing Tips

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Ways to Approach people (including teachers) about your book!

1. First look at your target audience or niche market. If your book targets students of any age group, schools are an excellent place to sell books. If your book doesn’t target students, think about other groups of people who it might help. Many churches have small groups and age- or gender-based fellowship groups. Other community associations and service groups are often looking for speakers.

  • Approach people by offering them a service. Offer to do a speech or presentation. It can be about writing, books, business, etc…
  • Presentations should be around 20 minutes minimum, an hour max. Think about what your book can teach, and focus on that in the presentation. Your book itself should certainly be a part of the presentation, but don’t make it the entire focus.

2. Look at what your book is geared toward, then focus on that.

  • If your book is geared toward a certain topic such as: Self Help Topics, see what groups are in your area that cover toward this.
  • If your book is a health or medical book, you can attend medical conventions and offer your expertise.
  • If your book is geared toward teens, place your book on online teen websites.

3. Different ways to approach people. Emails are more friendly and don’t seem too pushy. Schools post teacher’s emails on their sites. Cold calls are more direct but can be handled in a friendly way. (Some people prefer this method.) Send letters out to teachers, libraries, businesses, bookstores etc.

3. Have a way for people to contact you. List your contact information on your website. Have a page explaining that you are available for bookings.

Now lets look at ways to reach children. Schools are full of children. Teachers have a hard job to do and sometimes need to take a break. That is where you come in. You might offer your assistance to them by offering to come do a speech to the kids. Below is an example email you could send them. Make sure you follow up with them. If they agree on you coming in to their school, then let send them a book order form that kids can buy your books before hand. You might want to bring some free pencils or stickers to those that didn’t purchase a book.

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Using Social Media to Promote Your Product

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Let me tell you that using social media to market your business should be on your top priority. Most social media sites are great for marketing but must be used on a continuous basis. Whether you are marketing a book you written or a product, social media is the largest marketing platform available for business owners worldwide.  Below are three important things to consider in your strategic marketing plan.

What are the differences between social media sites ?
•There are social engaging media sites such as Facebook, My Space, Twitter, Instagram that people use to keep informed with their families and friends.
•Then there are business related social media sites that people use to interact with other businesses or to drive customers to their businesses. These might include Linked In, Empire Avenue, Twitter, Pinterest, Google Plus, Foursquare, You tube, Tumblr, Digg etc..

1. Why use social media marketing?
•Social media marketing should be used just as much as traditional routes of marketing. More and more people are using the internet to shop, do research or plan for the future.
•More Internet users are purchasing more and more books through Nook, Kindle or Kobo E-readers instead of paperback copies.

2. How to be successful at social media marketing?
•To be successful at social media marketing one must do it on a continuous timeframe. You can’t just post one thing on one site and then come back to it a month later.
•You must write engaging content and do it daily, preferable.
•Make sure to get your blog or article noticed by going to the Google Trends search site. Use important keywords in your content. Use those topics or keywords that people are searching for the most. The best way to see what keywords stand out and that are being used by search engines such as google is to use the Google keyword tool. Look for keywords that are low on the list. Use ones that no one else is using.
•Set up as many profiles as you can on different platforms. Don’t just use Facebook. Use everyone that you can. LinkedIn is a great one to be able to set up a person page and then a professional company page.
•Make sure your business can be recognized on Google, Yahoo and other major search engines. You can do this by submitting your site directly to them or through other search engine directories.
•Use forums as much as possible. List your company information, start a new topic relating to your product.
•Build clients by generating leads through all avenues of social media.
•Seach google for websites that will allow you to post free profiles.
•Search twitter, linkedIn, facebook for Author Databases and Literary Sites

3. Differentiate your Product
•Set up a strategic plan and follow through.
•Set up a definite brand that identifies you as a business.
•It is good to have a logo that sets you apart from everyone. Some famous brand logos are Nike, Twitter, Facebook, Google, Linked In, Pinterest, McDonalds, Visa, K-Mart, Fed Ex and Dairy Queen.

Social Media and advertising go hand and hand. Without social media it is impossible to promote your business to the world. With social media you can reach people all over the world with a click of a key. The thing is to find the best route that works for your business and run with it. What works for one person might not work for someone else.

Content Marketing by Blogging

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Marketing comes in different forms. One new way to market yourself is by offering valuable content to the public, which helps your website rankings on Google. You can write articles and post them on article sites or by blogging.

More and more people from all over the world is using the Internet to search for content in several different topics. A new author may search for ways to promote their book by using the Google search engine. Book readers may search the internet by using keywords such as: books, crime, mystery, romance books, etc… which might read readers to your blog.

As an author, you have knowledge to share with others. One way is by writing valuable content on your blog. This is something like writing on a website. There are two main blogging sites that are free to write on. http://Wordpress.com, http://Blogspot.com, and http://thoughts.com/free-blog

Start slowly by writing about things you know. You will be amazed at the topics you can come up with. Make sure you post something on a regular basis. You can post excerpts from your book, offer free tips to other authors, interview other authors about their books. Book readers love to read reviews on books before purchasing them. Your first post could be all about your book and include a picture, excerpt, and buy link.

Then make sure you share your blog on all of your social media sites. If you haven’t started posting on Facebook, Twitter, LinkedIn, Goodreads by now, you need to start right away.

So it is important to get your name out there by writing relevant and valuable content about topics such as:
•How to Write a Book
•All about Writing
•Reading
•Marketing tips
•Blogging

Another important way to spread your articles or valuable content is by using Syndication sites. Here is a link that list many syndication sites to use. I know it takes time, but this will help you build a brand for yourself.

http://www.buzzblogger.com/500-places-to-syndicate-your-content/

Below is a list of places that allow you to post articles for free. On the bottom of your article, don’t forget to mention your website or ways for people to reach you. I suggest choosing a couple and starting there.
◾http://squidoo.com
◾http://ezinearticles.com

Become a Professional Speaker

Businessman Explaining Retreat Agenda

There are so many different places that will allow a professional speaker come and talk to their audience. Whether it is a huge university looking for someone to talk about writing to a small group of kids at a local school, you can appear professional in just a few steps. See this helpful slide below to give you some step by step instructions.
Remember to prepare yourself ahead of time by making notes, show up early at the venue, be yourself, offer helpful information to the audience in general, and expect the unexpected.  Don’t forget to tell your audience ways they can contact you.  In the end, you’ll realize you have much to offer to anyone interested in your business.

Other helpful links: http://ezinearticles.com/?15-Tips-For-Making-a-Great-Speech&id=1242

http://ezinearticles.com/?Making-Speeches-Interesting—How-Do-You-Do-It?&id=6975654

Building Customers through a Contact List

Businessman Giving out Card
Any business needs to know some basic ways to reach their customers. One way is through a contact list. Here is some basic ways to build a network of clients through a contact list.

1. You should have a way for people to sign up for your mailing list. It should be on all of your blogs, websites, social media sites and the works. You can’t gain contacts without it.

2. Simply write down names of people that you have done business with before, either personal or through work. They could be friends, family, colleagues or clients. Also, you could look at past acquaintances such as classmates, neighbors, former bosses or vendors.

3. Ask for referrals through friends, speaking engagements, book signings, or simply word of mouth.

4. Attend writing conferences, book fairs, book festivals and pass out your business cards.

5. Different businesses and schools have contact list that are readily available to the public. It depends on whom you wish to add to your contact list.

6. Ask for feedback and make sure to add a place for them to write down their contact information.

7. Offer people something in return for joining your mailing list. Some people offer giveaways, others offer free advice through videos.

8. Some businesses use mailing list brokers. They normally charge a big fee though.

Now that you have a contact list, you need to be able to organize the list where you can make sense out of it. Use some type of filing system to categorize your list. I hope this helps you in creating a contact list to aid you in your email marketing platform.

Other resources on contact list: http://www.constantcontact.com/learning-center/list-building/index.jsp

http://terrycordingley.blogspot.com/2012/07/day-17-selling-books-at-speaking.html

http://www.constantcontact.com/learning-center/hints-tips/ht-2010-03.jsp

http://ezinearticles.com/?How-To-Build-And-Manage-Your-Email-Contact-List&id=7458819

http://ezinearticles.com/?The-Value-of-Building-Quality-Business-Contact-List-to-Ensure-Business-Growth&id=5182043

All About Virtual Blog Tours

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Virtual Blog tours is one marketing concept that generates publicity for books and authors. It is a good way to present books to the public by showing the author’s talent on multiple blog sites. Some blog tours may simply showcase your book cover, author biography, and synopsis on different reading blogs. Others tours may include excerpts from the book, and reviews from the blog site owner. Most book blogs are usually geared toward specific genre but may be willing to post on occasion a different but closely related genre. A tour can last one day covering several different sites or over a course of two to three weeks, depending on which book tour you have selected.

This touring route offers the author many benefits.

  •  It allows the author some freedom by not having to show up in various places for book signings and helps the author save more money without having that extra charge of traveling expenses.
  • It allows the book to be presented to the public and the world faster. People from different countries can learn about your book by simply going online and reading about it.
  • It gives you the opportunity to receive book reviews, which help sell the book. Book lovers will buy a book simply by what others say about it.
  • It helps the author build their brand by promoting on several social media sites. More people will visit your website, fan page, and other social media to learn more about you. This helps with higher rankings which presents a much easier way for the author to get recognition.

The tour is usually arranged around the release date or any other time that benefits the books promotion. Then the book tour is promoted by using different forms of social media such as on Facebook, Twitter or other networking mediums.

Other related links: http://terrycordingley.blogspot.com/2010/08/guest-post-top-tips-on-how-to-set-up.html
http://yodiwan.com/2009/06/11/whats-a-book-blog-tour/
http://ezinearticles.com/?10-Things-You-Need-to-Know-About-Virtual-Book-Tours&id=6613916
http://ezinearticles.com/?Virtual-Book-Tours—A-Marketing-Tool-For-Your-New-Book&id=3106647