Branding is a concept defining who you are as a business owner. Everything needs to represent you in the best light. From your website to your blog, the reader needs to see what you are all about. People build an impression about you from your book cover to the way your website looks. They build an impression by the way you respond to others through emails or comments to the images you post on your social media. Everything you do should represent you as an author.
If you write children’s books then your website and blog needs to show that. You wouldn’t want to post things on your blog about things that would offend your reader. The same applies if you have an adult related blog, you wouldn’t post things for kids.
Branding not only applies to your online presence but your overall presence. Think about ordering business cards, pens, stack cards, key chains that have your product or name on it.
Logo’s are another way to brand your business. Consider name brands such as Nike, Tide, Facebook, Twitter. These all have popular logos that stand out and people recognize easily.