Virtual Blog tours is one marketing concept that generates publicity for books and authors. It is a good way to present books to the public by showing the author’s talent on multiple blog sites. Some blog tours may simply showcase your book cover, author biography, and synopsis on different reading blogs. Others tours may include excerpts from the book, and reviews from the blog site owner. Most book blogs are usually geared toward specific genre but may be willing to post on occasion a different but closely related genre. A tour can last one day covering several different sites or over a course of two to three weeks, depending on which book tour you have selected.
This touring route offers the author many benefits.
- It allows the author some freedom by not having to show up in various places for book signings and helps the author save more money without having that extra charge of traveling expenses.
- It allows the book to be presented to the public and the world faster. People from different countries can learn about your book by simply going online and reading about it.
- It gives you the opportunity to receive book reviews, which help sell the book. Book lovers will buy a book simply by what others say about it.
- It helps the author build their brand by promoting on several social media sites. More people will visit your website, fan page, and other social media to learn more about you. This helps with higher rankings which presents a much easier way for the author to get recognition.
The tour is usually arranged around the release date or any other time that benefits the books promotion. Then the book tour is promoted by using different forms of social media such as on Facebook, Twitter or other networking mediums.
Other related links: http://terrycordingley.blogspot.com/2010/08/guest-post-top-tips-on-how-to-set-up.html