Some businesses feel that marketing through product placement is unethical and deceptive. This popular method of marketing is what movie producers, television owners, and other media have been using to promote businesses and companies for years. Product placement is when a product manufacturer or company promotes their brand by placing their product on media programs such as: in a movie, magazine or television show, for a small fee. It is used to reach a wider audience because the amount of people who see the brand.
Some feel that it is sneaky because people don’t realize they are being sold the product by subliminal visualization. You see the product usually very quickly and sometimes in long time periods without realizing it is a product that was placed on the movie for a reason. More and more companies are using this method because it works. It is the best way to reach a wide audience quicker but can be very costly.
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